Ideal Beauty!!?

Ideal Beauty!!?

In Ghana, like any other place, Ads, only seek more customers, regardless of the surrounding reality. Whether it is Vodafone ads, painting the whole buildings red, or it is Beauty Ads, that overwhelm a major part of city billboards, TV channels and magazines. In the midst of the rush of all the ads, Ghanaian women, who have a considerable role in the family economy, are only struggling with earning a living, ignoring the omnipresent ads. All day long, women, with baskets on their heads, like moving shops, try to catch the passers-by eyes to earn a small income for the day…
I ask them to pose in front of my camera…

Ideal Beauty!!?, Ghana, 2009 © Tooraj Khamenehzadeh

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